Book Reviews
My thoughts on books that I have read.
In Search of Stupidity

Over 20 Years of High-Tech Marketing Disasters This book, as the subtitle suggests, looks over the last 20 years or so of "High Tech" that is, computers and their associated software. It starts off by debunking by the Tom Peters creation "In Search of Excellence" and its theories (guess where they got the title for this book?), and then catalogues the mistakes of the various technology companies that went to the wall, but also those who survived. Microsoft run most of the way through the book, and to some extent form a reference point or yard stick to compare their competition to as...

posted @ Saturday, June 19, 2004 5:25 PM | Feedback (0)