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EICMA 2012–The Show

I’ve posted the story of how I chose to go to the EICMA show last year, and having got through the turnstiles the plan was to get to the BMW stand as soon as possible to see the new R1200GS. The show is huge and was quite different to our regular fare at the Scottish Bike Show.

As soon as we got in there were folks handing out fisherman’s friends. Yes you read right, and I still can’t quite believe it. If you don’t know these are menthol cough sweets made in Feetwood, Lancashire. And they were handing them out in Milan, Italy…

It was a long long walk to the BMW Motorrad stand through about three halls and by the time we got there the goody bags had run out, but the scale had to be seen to be appreciated. The stand was very large and there were several hundred people there.

The new GS looked excellent (in the ugly GS way) and my favourite would be the one with the satnav integration, the off-road pegs and the rallye seat to give a bit more height. Unfortunately I didn’t have the scoop on seeing the bike as my pal Joe had seen it at the international dealer launch in Cologne a few weeks earlier, but I was to get a slight scoop in that there was one of the few running GSs at the show – in the car part being thrashed by Chris Pfeiffer. Personally it wasn’t until April 2013 that I would get a ride on the new GS, and that would be on knobbly tyres and mainly off road. I’ve since had a brief ride on road and in Dynamic mode the new bike is quite a step up from the previous model – really likes to rev.

I’ve not been to the Birmingham show so I can’t compare scale but EICMA was huge and very busy, MrsL took a rest at one stage and I wandered around a few of the stands and it was great to see the size of the main manufacturers. They were strategically apart in different halls and this meant that I missed Yamaha completely, managing to see BMW (of course), Honda and others like KTM and Triumph. Of course Ducati was well represented, as were the scooter manufacturers. Wandering around I found the World Superbike stand with two guys called Tom Sykes and Carl Fogarty being interviewed – this was quite hilarious with them being interviewed in Italian – think banal on banal interview questions. The crowd loved it.

All the accessory dealers were there, and Touratech had a big stand – I now have their catalogue in Italian!

Huge and busy is how I would sum it up. Out the back was a show by Chris Pfeiffer which was an unexpected result – he was demonstrating on his usual F800R and a new R1200GS, and there was also a supercross stage which was well impressive. All in all there was too much to see in a day – an excellent result.

Like I mentioned before it is a proper trade show, so you will not find anything to buy – it is open to the public but there is a lot of trade networking going on with new model launches and nothing being sold on the stands. If you like to go to Motorcycle shows to see stuff (but perhaps not buy) then I would go.

posted on Thursday, May 30, 2013 7:06 PM Print
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