Posts
389
Comments
117
Trackbacks
40
BBC News item of the day, Wednesday 14th December 2005 - Yes Car Credit

I feel a little guilty about featuring this item, particularly as it relates to the failure of a business with the resultant loss of 820 jobs. The Yes Car Credit business is to close, apparently the core business model that it operated on is now unviable - check the content of the article as to why.

Together with the other numerous financial services adverts that feature on the satellite channels, the wee blonde lassie with the green body warmer made a brief impact on popular culture. Ok, so the advert was taken off on chewin the fat with their "Aye car credit" sketch. I say that is some indication of their level in contemporary culture.

From what I know they sold to what the banks call the sub-prime sector of lending, with corresponding cheap cars and interest rates matched to the risk of the market. I guess their margins were tight, and didn't cope with the increased expectations on them. This makes me wonder how long the budget airlines will be cheap in the face of increased demand for the cover and service of the bigger airlines. I don't get how people expect to pay peanuts then complain bitterly when their flight it cancelled. Surely the extra margin of the not-so-budget airlines is there to provide such "frills"? Or maybe I'm a bit soft.

posted on Wednesday, December 14, 2005 9:16 PM Print
Comments
Gravatar
# re: BBC News item of the day, Wednesday 14th December 2005 - Yes Car Credit
Matt
12/15/2005 10:10 AM
  
I can't agree with the final argument of your piece. If I pay less for a no-frills airline, I expect them to cut out the frills such as free food, pillows, free headphones and some other stuff.

I don't see the actual flight as a frill that I might not get! Neither incidentally do the EU who impose the same penalties for a no-frills airline who cancel a flight as they do to the big carriers (BA, etc).

Sorry for the rant, but having spent many hours at airports waiting for easy jet, et al to repair a plane as they don't have any working spares, I view the argument as - if you pay for _only_ the flight (no frills) then you should get _only_ the flight - not _no_ flight.

As for other examples of cheap = less service, I agree. The only extension to your argument I would make is that while you should expect less service, that doesn't mean no service.

What really annoys me are the times where you pay that extra for better service and just don't get it!
Gravatar
# re: BBC News item of the day, Wednesday 14th December 2005 - Yes Car Credit
AlistairL
12/15/2005 6:04 PM
  
Interesting. As a bit of background, the results for ryanair and easyjet show that they are making a bit of profit, and are certainly bullish about their results: http://www.ryanair.com/site/EN/news.php?yr=05&month=nov&story=reg-en-071105 http://www.easyjet.com/EN/News/preliminary_results_2005.html

Post Comment

Title *
Name *
Email
Url
Comment *  
Please add 3 and 2 and type the answer here: